Category: Face-to-face/direct dialogue fundraising

OPINION: We are all JustGiving

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The response of fundraisers following yet another ideological attack by the UK media on the sector showed the beginnings of a unified front. But Ian MacQuillin asks whether the fundraising profession is properly prepared to stand up for its values.

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NEW IDEAS: A balancing act – applying ‘total’ RF to all donor relationships

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Ian MacQuillin explores how total relationship fundraising could ensure that supporters have harmonious relationships in all their contacts with a nonprofit organisation.

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NEW IDEAS: The fundraising commons – not quite the tragedy we might think

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How do we prevent chronic over-fundraising leading to a tragedy of the commons in donor recruitment? Ian MacQuillin believes the solution has bee around for the past 15 years.  Continue reading NEW IDEAS: The fundraising commons – not quite the tragedy we might think