The response of fundraisers following yet another ideological attack by the UK media on the sector showed the beginnings of a unified front. But Ian MacQuillin asks whether the fundraising profession is properly prepared to stand up for its values.
Continue reading OPINION: We are all JustGivingCategory: Face-to-face/direct dialogue fundraising
NEW IDEAS: A balancing act – applying ‘total’ RF to all donor relationships
Ian MacQuillin explores how total relationship fundraising could ensure that supporters have harmonious relationships in all their contacts with a nonprofit organisation.
Continue reading NEW IDEAS: A balancing act – applying ‘total’ RF to all donor relationshipsNEW IDEAS: The fundraising commons – not quite the tragedy we might think
How do we prevent chronic over-fundraising leading to a tragedy of the commons in donor recruitment? Ian MacQuillin believes the solution has bee around for the past 15 years. Continue reading NEW IDEAS: The fundraising commons – not quite the tragedy we might think