The principle behind supporter journeys is fine. But, argues Liz Waldy, in practice they often end up shoehorning donors into a formulaic communications plan that, ironically, neglects the relationship. Continue reading OPINION: Journey’s end – why supporter journeys are a distraction from genuine supporter care
Critical Fundraising is the blog of Rogare. – The Fundraising Think Tank. www.rogare.net
Critical Fundraising 