OPINION: Fundraising and comms integration: count me out – it’s time for Fr-exit ! (Fundraising-Exit!)

Ever sat in a long and confusing meeting about comms integration? Paul Vanags has. Too many of them. Here he challenges what he says has become an unchallenged dogma that integrating fundraising with the rest of an organisations communications is necessarily ‘a good thing’.

Continue reading OPINION: Fundraising and comms integration: count me out – it’s time for Fr-exit ! (Fundraising-Exit!)

OPINION: The Commission on the Donor Experience – a good thing in itself, but philosophically confused

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The Commission on the Donor Experience has received an overwhelmingly positive reception. But Ian MacQuillin argues philosophical flaws at its heart mean many of its recommendations are not supported by evidence.

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OPINION: The case of the accidental fundraiser and the need to professionalise fundraising

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Is fundraising a ‘profession’? As Rogare publishes a green paper on the subject, Ian MacQuillin argues that it isn’t, and can’t be while you don’t have to know anything about fundraising in order to become a fundraiser.

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NEWS: Fundraising needs to professionalise for the sake of future generations of fundraisers

  • Fundraising falls short of being a ‘profession’ assessed against usual criteria
  • Lack of professional status leads to lack of respect from peers
  • Formal entry route into fundraising needed.
Continue reading NEWS: Fundraising needs to professionalise for the sake of future generations of fundraisers

NEW IDEAS: Donorcentrism – all things to all fundraisers, part 2. What could go wrong?

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In the first part of this blog, Ian MacQuillin argued many fundraisers don’t have a consistent idea of what they mean by ‘donorcentric’ fundraising. In part 2, he explores some of the issues this can lead to.

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NEW IDEAS: Never ending story – postmodern storytelling for postmodern donors

Common wisdom in fundraising is that you need to use ‘storytelling’ to connect donors to causes. But, asks Ashley Scott, are fundraisers talking in the right language to a generation that is fluent in postmodern storytelling techniques?

Continue reading NEW IDEAS: Never ending story – postmodern storytelling for postmodern donors