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News
- Advisory Panel
- Associate membership
Advertising
Anthroplogy
Arts fundraising
Ask Direct Summer School
Balance Theory
Band Aid
Behavioural science
Beneficiaries
- Beneficiary rights
Blog Digest
Boards and trustees
Book review
Career development
Celebrities
Civil society
Charity/nonprofit ‘narrative’
Charity shops
Collaborative working
Communications
- Integrated communications
Commission on the Donor Experience
Construal Theory
Corporate
Critical fundraising
Critical thinking
Culture of philanthropy
Data
Data protection
- GDPR
- Information Commissioners Office
Development aid
Digital fundraising
Direct markerting
Direct marketing
Diversity
Donors
Donor dominance
Donor attrition
Donor retention
Epistemology
- Evidence
Events
Ethics
Evolutionary biology
Framing
Fundraising Crisis 2015
Guilt
Human resources
- HR
Ice Bucket Challenge
Face-to-face/direct dialogue fundraising
Fundraising profession
- Doorstep F2F
Fundraising agencies
Fundraiser recruitment
- NonGraduatesWelcome
Gamification
Gender
Giving Tuesday
Governance
History of fundraising
Ideology
Individual giving
Innovation
Insight
IoF National Convention
Knowledge sharing
Leadership
Legacy fundraising
- In Memoriam
Major donor fundraising
Marketing
Market research
Media relations
Metrics and measurement
Mid-value giving
Moral identity
Moral philosophy
Mystery shopping
Mystery shopping
Organisational culture
Olive Cooke
Overheads
Peer-to-peer fundraising
Permission-based fundraising
Philanthropy
Philanthropic psychology
Philosophy of fundraising
Postmodernism
Poverty porn
Presidents Club
Professional development
- CPD
Professional ethics
Professionalism
Psychology
Public relations
Public perception
Rage giving
Regulation
Relationship fundraising
- Total relationship fundraising
Research
Public trust
Scholarship
Self-regulation
Social media
Social psychology
Stakeholder engagement
Standards
Statutory fundraising
Storytelling
Telephone fundraising
Supporter journeys
Tax-effective giving
Technology
Theory of Change
- Theory of change for fundraising
Thought leadership
Transparency
Trust
Trusts and foundations
Wealth screening

Category: Fundraising agencies

NEW IDEAS: A balancing act – applying ‘total’ RF to all donor relationships

Ian MacQuillin explores how total relationship fundraising could ensure that supporters have harmonious relationships in all their contacts with a nonprofit organisation.

Continue reading NEW IDEAS: A balancing act – applying ‘total’ RF to all donor relationships

Posted on July 20, 2016December 3, 2023Categories Author: Ian MacQuillin, Balance Theory, Doorstep F2F, Face-to-face/direct dialogue fundraising, Fundraising agencies, Mystery shopping, Mystery shopping, Philosophy of fundraising, Relationship fundraising, Telephone fundraising, Total relationship fundraisingLeave a comment on NEW IDEAS: A balancing act – applying ‘total’ RF to all donor relationships

NEW IDEAS: Refashioning relationship fundraising – it’s about more than just donors

Fundraisers would have more success raising money if they spent more time talking to trustees and senior leadership teams, says Ian MacQuillin. Total relationship fundraising might just be the answer.

Continue reading NEW IDEAS: Refashioning relationship fundraising – it’s about more than just donors

Posted on June 17, 2016December 3, 2023Categories Author: Ian MacQuillin, Boards and trustees, Fundraising agencies, Fundraising Crisis 2015, Philosophy of fundraising, Relationship fundraising2 Comments on NEW IDEAS: Refashioning relationship fundraising – it’s about more than just donors

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