OPINION: For beneficiaries’ sakes, don’t allow people to opt out of even being asked to help them

Ian copySir Stuart Etherington’s review, published today, recommends allowing donors to opt out en masse from being asked to make a donation. Ian MacQuillin, rather unsurprisingly, thinks this is a bad idea. Continue reading OPINION: For beneficiaries’ sakes, don’t allow people to opt out of even being asked to help them

OPINION: The forgotten man of direct marketing fundraising?

When fundraisers try to fight off attempts by their colleagues to meddle with their DM letters, they’re often told to produce the evidence why they think it works they way they’ve written it. Adrian Salmon says that evidence is out there. But it’s in German.

Continue reading OPINION: The forgotten man of direct marketing fundraising?