NEWS: Exploring fundraisers’ relationships with their beneficiaries

Rogare is assisting our Advisory Panel member Adrian Salmon to explore the relationships fundraisers have with their beneficiaries. Salmon is conducting a survey – which is being managed by the Plymouth Charity Lab – and will present the results at the Institute of Fundraising Scotland Conference in October.

Continue reading NEWS: Exploring fundraisers’ relationships with their beneficiaries

OPINION: The forgotten man of direct marketing fundraising?

When fundraisers try to fight off attempts by their colleagues to meddle with their DM letters, they’re often told to produce the evidence why they think it works they way they’ve written it. Adrian Salmon says that evidence is out there. But it’s in German.

Continue reading OPINION: The forgotten man of direct marketing fundraising?