NEWS: Exploring fundraisers’ relationships with their beneficiaries

Rogare is assisting our Advisory Panel member Adrian Salmon to explore the relationships fundraisers have with their beneficiaries. Salmon is conducting a survey – which is being managed by the Plymouth Charity Lab – and will present the results at the Institute of Fundraising Scotland Conference in October.

The survey contains 10 questions, including asking fundraisers if they consult their beneficiaries about fundraising materials, how easy it is to reach their beneficiaries to talk to them, and who at the charity is responsible for how beneficiaries are depicted in marketing materials.

The survey can be accessed here, and is open to anyone working for a UK-based charity.

Salmon, vice president at consultancy Grenzbach Glier and Associates, says:

Adrian Salmon

“Quite rightly, fundraisers spend a great deal of time at conferences talking about donors and the relationships we have with them. But we spend hardly any time discussing our relationships with beneficiaries. I’m delighted that IoF Scotland has decided to make this a major focus of their 2016 Conference, and I’m looking forward to bringing fundraisers’ voices into my plenary session on October 4 via this survey.”

Rogare’s director Ian MacQuillin adds: “Rogare is attempting to refocus fundraising’s professional ethics by encouraging fundraisers to balance their duties to both donors and beneficiaries. To do that, fundraisers will need to have relationships with their beneficiaries, so this is an important study exploring what the current state of those relationships might be.”

The first white paper from Rogare’s review of fundraising ethics – setting out the new theory of Rights Balancing Fundraising Ethics – will be published next month.

Take the survey.

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