Rather than obsessing about whether ‘relationship’ or ‘transactional’ fundraising is better, Joe Jenkins suggests we reframe the debate to look at product-led and supporter-led approaches.
Continue reading NEW IDEAS: Time to reassess our production valuesTag: Marketing
NEW IDEAS: Relationship fundraising – so where should we go next?

Craig Linton offers his reflections on Rogare’s relationship fundraising review and recommends the direction we should be moving in.
Continue reading NEW IDEAS: Relationship fundraising – so where should we go next?NEWS: Major review of academic theory suggests how relationship fundraising could ‘refashion’ itself
A major review of relationship fundraising conducted by the fundraising think thank Rogare has recommended several possible ways to ‘refashion’ the discipline.
Continue reading NEWS: Major review of academic theory suggests how relationship fundraising could ‘refashion’ itself