KNOWLEDGE: Summary of conclusions from Rogare’s relationship fundraising review

This is a summary of the main conclusions for possible ‘refashionings’ of relationship fundraising.

For the full findings, download the report: Relationship Fundraising: Where Do We Go From Here?

Continue reading KNOWLEDGE: Summary of conclusions from Rogare’s relationship fundraising review

NEWS: Major review of academic theory suggests how relationship fundraising could ‘refashion’ itself

A major review of relationship fundraising conducted by the fundraising think thank Rogare has recommended several possible ways to ‘refashion’ the discipline.

Continue reading NEWS: Major review of academic theory suggests how relationship fundraising could ‘refashion’ itself

OPINION: For beneficiaries’ sakes, don’t allow people to opt out of even being asked to help them

Ian copySir Stuart Etherington’s review, published today, recommends allowing donors to opt out en masse from being asked to make a donation. Ian MacQuillin, rather unsurprisingly, thinks this is a bad idea. Continue reading OPINION: For beneficiaries’ sakes, don’t allow people to opt out of even being asked to help them

KNOWLEDGE: Blog digest March 2015

Each month, the Critical Fundraising blog presents a digest of the best fundraising-related blogs and articles that have adopted a critical fundraising mode of thought.

Continue reading KNOWLEDGE: Blog digest March 2015

OPINION: Blog digest November 2014

Each month, the Critical Fundraising blog presents a digest of the best fundraising-related blogs and articles that have adopted a critical fundraising mode of thought. Continue reading OPINION: Blog digest November 2014

OPINION: The forgotten man of direct marketing fundraising?

When fundraisers try to fight off attempts by their colleagues to meddle with their DM letters, they’re often told to produce the evidence why they think it works they way they’ve written it. Adrian Salmon says that evidence is out there. But it’s in German.

Continue reading OPINION: The forgotten man of direct marketing fundraising?

OPINION: Who will lead us out of the wrong marketing paradigm we’re stuck in?

A paradigm shift in how people make buying decisions has swept through commercial marketing. But, argues Richard Turner, fundraising is mired in the old ways of doing things and seems to have little interest in change. Continue reading OPINION: Who will lead us out of the wrong marketing paradigm we’re stuck in?