NEWS: How ought beneficiary stories be told? Evidence gives ‘tentative’ support to negative framing

The first report from an initiative that aims to “close the ideological gap” between fundraisers and service delivery teams charity beneficiaries in marketing materials has been published by the think tank Rogare.

Continue reading NEWS: How ought beneficiary stories be told? Evidence gives ‘tentative’ support to negative framing

KNOWLEDGE: Academic research into framing of beneficiaries in fundraising

This post is a start at listing the main academic research papers that have looked at the issue of how beneficiaries are framed in fundraising and marketing materials.

Continue reading KNOWLEDGE: Academic research into framing of beneficiaries in fundraising