Advertising – Critical Fundraising

NEW THINKING: Blog digest – September 2022

Each month, the Critical Fundraising blog presents a digest of the best fundraising-related blogs and articles from the previous month that have adopted a critical fundraising mode of thought.

Inclusion in this digest does not indicate that Rogare agrees with any arguments presented, only that we thought they made a good argument.

The ‘wildcard blog’ (there are two this month) is a blog that does not discuss ideas that are directly related to fundraising, but whose ideas we might be able to use if we think critically and imaginatively about them.

NEWS: How ought beneficiary stories be told? Evidence gives ‘tentative’ support to negative framing

The first report from an initiative that aims to “close the ideological gap” between fundraisers and service delivery teams charity beneficiaries in marketing materials has been published by the think tank Rogare.

KNOWLEDGE: Academic research into framing of beneficiaries in fundraising

This post is a start at listing the main academic research papers that have looked at the issue of how beneficiaries are framed in fundraising and marketing materials.