NEWS: Beneficiaries’ voices should be central to NGOs’ story- and image-gathering processes

  • Beneficiary voices are as important as those of donors
  • ‘Dignity’ is as much located in the image-gathering process as it is in the content of the image
  • Including beneficiary – or ‘contributor’ – voices a “massive missing piece” of the ethical jigsaw.
Continue reading NEWS: Beneficiaries’ voices should be central to NGOs’ story- and image-gathering processes

NEWS: How ought beneficiary stories be told? Evidence gives ‘tentative’ support to negative framing

The first report from an initiative that aims to “close the ideological gap” between fundraisers and service delivery teams charity beneficiaries in marketing materials has been published by the think tank Rogare.

Continue reading NEWS: How ought beneficiary stories be told? Evidence gives ‘tentative’ support to negative framing

KNOWLEDGE: Fundraising ethics blogs – beneficiary framing and poverty porn

This is a collection of blogs exploring the ethics of how beneficiaries are portrayed – ‘framed’ – in charity fundraising.

Continue reading KNOWLEDGE: Fundraising ethics blogs – beneficiary framing and poverty porn

KNOWLEDGE: Blog digest February 2017

Each month, the Critical Fundraising blog presents a digest of the best fundraising-related blogs and articles that have adopted a critical fundraising mode of thought. Inclusion in this digest does not indicate that Rogare agrees with any arguments presented, only that we thought they made a good argument.

Continue reading KNOWLEDGE: Blog digest February 2017

KNOWLEDGE: Blog digest January 2017

Each month, the Critical Fundraising blog presents a digest of the best fundraising-related blogs and articles that have adopted a critical fundraising mode of thought.

Continue reading KNOWLEDGE: Blog digest January 2017

KNOWLEDGE: Blog digest October 2016

Each month, the Critical Fundraising blog presents a digest of the best fundraising-related blogs and articles that have adopted a critical fundraising mode of thought.

Continue reading KNOWLEDGE: Blog digest October 2016

NEW IDEAS: You’ve been reframed, Part 1 – are fundraisers and programme delivery ‘ideologically’ divided about beneficiary images?

The tension between fundraisers and programme delivery staff about how to best portray beneficiaries in marketing materials has existed at least since Live Aid and shows no sign of being resolved. In a two-part blog, Ian MacQuillin says the whole question needs to be reframed away form the simplistic notion of ‘right’ and ‘wrong’ fundraising images.

Continue reading NEW IDEAS: You’ve been reframed, Part 1 – are fundraisers and programme delivery ‘ideologically’ divided about beneficiary images?

NEW IDEAS: You’ve been reframed, Part 2 – how we need to rethink the question of beneficiary images

The tension between fundraisers and programme delivery staff about how to best portray beneficiaries in marketing materials has existed at least since Live Aid and shows no sign of being resolved. In a two-part blog, Ian MacQuillin says the whole question needs to be reframed away form the simplistic notion of ‘right’ and ‘wrong’ fundraising images.

Continue reading NEW IDEAS: You’ve been reframed, Part 2 – how we need to rethink the question of beneficiary images

KNOWLEDGE: Academic research into framing of beneficiaries in fundraising

This post is a start at listing the main academic research papers that have looked at the issue of how beneficiaries are framed in fundraising and marketing materials.

Continue reading KNOWLEDGE: Academic research into framing of beneficiaries in fundraising