Each month, the Critical Fundraising blog presents a digest of the best fundraising-related blogs and articles that have adopted a critical fundraising mode of thought. Inclusion in this digest does not indicate that Rogare agrees with any arguments presented, only that we thought they made a good argument.
Continue reading KNOWLEDGE: Blog digest June 2017Category: Construal Theory
KNOWLEDGE: Space bar – reducing the distance between donors and the fundraising events they attend
People think about things they feel close to in a different way to things they feel apart from. Harriet Day explains how Construal Level Theory can be applied to transform fundraising events by making donors feel psychologically closer to the action.
Continue reading KNOWLEDGE: Space bar – reducing the distance between donors and the fundraising events they attendNEW IDEAS: Charitable giving as a route to ‘immortality’
For many people, money plays a symbolic as well as an economic role, helping them to achieve a form of immortality. Claire Routley explains how fundraisers can help donors to live on through the money they giving to charity. Continue reading NEW IDEAS: Charitable giving as a route to ‘immortality’
KNOWLEDGE: Gift givers are concerned about the desirability of their gift, not how useful it is
Gift givers care more about the desirability of their gifts; gift receivers care more about how ‘feasible’ the gift is.
Continue reading KNOWLEDGE: Gift givers are concerned about the desirability of their gift, not how useful it is
KNOWLEDGE: ‘Interdependent’ self-construal leads to biased giving to help ‘in-groups’
People who see themselves as more socially connected show more bias in their charitable giving.
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