Rather than obsessing about whether ‘relationship’ or ‘transactional’ fundraising is better, Joe Jenkins suggests we reframe the debate to look at product-led and supporter-led approaches.
Continue reading NEW IDEAS: Time to reassess our production valuesTag: Author: Joe Jenkins
OPINION: What if…the FPS could work?
There’s been a lot of criticism of the proposed Fundraising Preference Service, but little of that has been directed at how the FPS could work in practice. Joe Jenkins outlines 17 possibilities.