NEWS: Give fundraisers ownership of their tasks and targets if you don’t want them to leave

  • Having ownership of tasks and practising a variety of skills is significantly linked to intention to stay in a job
  • But pro-social mindsets have no effect on turnover intention; pro-sociality is what gets people into fundraising in the first place, but not what keeps them in a job
  • Fundraisers should have a say in setting their own targets
  • Charities should provide fundraisers with skills-based continuing professional development.
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