In the face of a “generational time bomb”, the recent ‘Tomorrow’s Donor, Today’ research challenges fundraising norms and advocates for radical changes. However, Giles Pegram takes issue with the research’s fundamental assumption, and asks if it risks becoming a self-fulfilling prophecy.
Continue reading OPINION Will you still love me tomorrow? Who will be the the real donors of the next 50 years?
Critical Fundraising is the blog of Rogare – The Fundraising Think Tank. www.rogare.net
Critical Fundraising 