NEWS: Research agenda explores ethical implications of using AI in fundraising

  • Generic concerns about the ethical use of AI can’t be overlain on to fundraising, since its use in fundraising throws up ethical dilemmas specific to this application
  • AI currently doesn’t have access to sufficiently-sophisticated thinking about ethics to be able to tackle ethical dilemmas in fundraising
  • Ethical and data literacy across the fundraising profession must be upskilled to ensure the most rigorous human oversight of the use of AI in fundraising.
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