Category: Legacy fundraising

NEWS: Telling people what others haven’t done is more effective at encouraging them to consider a charitable bequest

People are more likely to consider leaving a charitable bequest if they are presented with social information about what other people have not done, rather than what they have. Continue reading NEWS: Telling people what others haven’t done is more effective at encouraging them to consider a charitable bequest

KNOWLEDGE: Blog digest October 2014

Each month, the Critical Fundraising blog presents a digest of the best fundraising-related blogs and articles that have adopted a critical fundraising mode of thought. Continue reading KNOWLEDGE: Blog digest October 2014

NEW IDEAS: Charitable giving as a route to ‘immortality’

For many people, money plays a symbolic as well as an economic role, helping them to achieve a form of immortality. Claire Routley explains how fundraisers can help donors to live on through the money they giving to charity. Continue reading NEW IDEAS: Charitable giving as a route to ‘immortality’