Category: Services marketing

NEWS: Latest praxis paper says fundraisers can mentor donors to help them create more value in the way the support charities

  • Third paper in Rogare series that translates recent academic study into practice
  • Looks at how fundraisers can help donors create value in their own fundraising
  • Recommends that fundraisers should be trained to coach and mentor donors to create more value when they conduct their own community fundraising activities 
Continue reading NEWS: Latest praxis paper says fundraisers can mentor donors to help them create more value in the way the support charities