OPINION: Journey’s end – why supporter journeys are a distraction from genuine supporter care

Liz WaldyThe principle behind supporter journeys is fine. But, argues Liz Waldy, in practice they often end up shoehorning donors into a formulaic communications plan that, ironically, neglects the relationship. Continue reading OPINION: Journey’s end – why supporter journeys are a distraction from genuine supporter care

OPINION: An intelligent design for tackling fundraising’s skills gap

Claire Routley 2We’re told we need to recruit fundraisers who have more passion if we are to reverse the impending leadership crisis. Claire Routley discovers that we might be better off seeking out intelligence. Continue reading OPINION: An intelligent design for tackling fundraising’s skills gap

NEWS: Bluefrog and Rapidata are fundraising think tank’s first Associate Members

Creative agency Bluefrog and regular giving specialist Rapidata have become fundraising think tank Rogare’s first associate members – suppliers to the fundraising sector who share Rogare’s ‘Critical Fundraising’ ethos and vision for how fundraising needs to meet the challenges confronting it.

Continue reading NEWS: Bluefrog and Rapidata are fundraising think tank’s first Associate Members

OPINION: Let in light and banish shade – in defence of Band Aid 30

Simopn BurneSimon Burne dissects the criticisms of Band Aid’s reworked version of Do They Know it’s Christmas and finds them wanting Continue reading OPINION: Let in light and banish shade – in defence of Band Aid 30

OPINION: Overheads – why we’re still robbing donor Peter to pay fundraising Paul

Ian copyA new study by behavioural scientists has recommended charities should tell donors they have no overheads costs because they’ve already been paid by a philanthropist. Although the numbers stack up, Ian MacQuillin argues that this is a very bad idea Continue reading OPINION: Overheads – why we’re still robbing donor Peter to pay fundraising Paul