Critical Fundraising is the blog of Rogare – The Fundraising Think Tank. www.rogare.net
When fundraisers try to fight off attempts by their colleagues to meddle with their DM letters, they’re often told to produce the evidence why they think it works they way they’ve written it. Adrian Salmon says that evidence is out there. But it’s in German.
Continue reading OPINION: The forgotten man of direct marketing fundraising?
Rogare has ambitious plans to transform how we practise fundraising. But before we can do that, argues Ian MacQuillin, we need to change the way we think about it.
Continue reading NEW IDEAS: Critical Fundraising – a new mode of thought for our profession
A paradigm shift in how people make buying decisions has swept through commercial marketing. But, argues Richard Turner, fundraising is mired in the old ways of doing things and seems to have little interest in change. Continue reading OPINION: Who will lead us out of the wrong marketing paradigm we’re stuck in?
Despite raising more than $100 million, the Ice Bucket Challenge has attracted a curiously high level of criticism. Simon Burne disposes of a few unfounded objections.
Continue reading OPINION: Pouring cold water on a great idea
Critical Fundraising rounds up some of the pro and anti- arguments, and those that explore some of the more neutral issues relating to the Ice Bucket Challenge.
Continue reading KNOWLEDGE: The Ice Bucket Challenge
Gift givers care more about the desirability of their gifts; gift receivers care more about how ‘feasible’ the gift is.
Continue reading KNOWLEDGE: Gift givers are concerned about the desirability of their gift, not how useful it is
People who see themselves as more socially connected show more bias in their charitable giving.
Objections to fundraising are often of an ethical nature but charities attempt to rebut then with practical arguments. Ian MacQuillin says that fundraisers should stop talking past their critics.
Continue reading OPINION: Arguments defending fundraising often don’t engage with the real objections
Ian MacQuillin explores the implications of new insights from behavioural science on fundraising’s professional ethics.
Continue reading OPINION: Fundraising practice and ethics are drifting out of alignment
