NEW IDEAS: Why fundraisers need to start a journey to an holistic understanding of donors

To better understand donors and build a culture of philanthropy, it’s not enough to think critically. It’s not enough to break out of your silos. It’s not enough to acquire new knowledge in subjects such as behavioural science. Ashley Scott says practitioners need to embark on ‘transdisciplinary’ journey to becoming a more effective fundraiser.

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NEW IDEAS: How anthropology can give us new insights into donor-centred fundraising

Responding to the debate around donorcentrism, Ashley Scott asks whether fundraisers should look to anthropology to better understand what donorcentrism means, and how it could generate completely new insights into their donors.

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NEW IDEAS: Never ending story – postmodern storytelling for postmodern donors

Common wisdom in fundraising is that you need to use ‘storytelling’ to connect donors to causes. But, asks Ashley Scott, are fundraisers talking in the right language to a generation that is fluent in postmodern storytelling techniques?

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