NEW IDEAS: You’ve been reframed, Part 2 – how we need to rethink the question of beneficiary images

The tension between fundraisers and programme delivery staff about how to best portray beneficiaries in marketing materials has existed at least since Live Aid and shows no sign of being resolved. In a two-part blog, Ian MacQuillin says the whole question needs to be reframed away form the simplistic notion of ‘right’ and ‘wrong’ fundraising images.

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NEW IDEAS: The donor is always right, part 2 – does it lead to donor correctness gone mad?

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If it’s beneficiaries, rather than donors, who are actually charities’ ‘consumers’, Ian MacQuillin asks if this changes how fundraising ought to be regulated.

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NEW IDEAS: The donor is always right, part 1 – is being a donor the same thing as being a consumer?

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Fundraising regulation is often predicated on the assumption that donors require the same degree of ‘protection’ as consumers. In the first of a two-part blog, Ian MacQuillin argues that it’s beneficiaries, not donors, who are a charity’s true consumers

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NEW IDEAS: A balancing act – applying ‘total’ RF to all donor relationships

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Ian MacQuillin explores how total relationship fundraising could ensure that supporters have harmonious relationships in all their contacts with a nonprofit organisation.

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NEW IDEAS: Refashioning relationship fundraising – it’s about more than just donors

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Fundraisers would have more success raising money if they spent more time talking to trustees and senior leadership teams, says Ian MacQuillin. Total relationship fundraising might just be the answer.

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OPINION: Fundraising must be central to any ‘rebrand’ of ‘Charity-UK’

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Earlier this month, Rogare’s director Ian MacQuillin spoke at a lunch hosted by CharityComms to discuss ‘rebranding’ the third sector. Here’s what he said.

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NEW IDEAS: The ideological attack on fundraising, Part 3 – Why we need an ideological defence

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In the third and final part of his exploration of the attacks on fundraising, Ian MacQuillin argues that the ideological narrative the profession needs to defend itself is undermined by anti-fundraising attitudes in its midst.

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NEW IDEAS: The ideological attack on fundraising, Part 2 – are you a Voluntarist or a Professionalist?

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In the second of three blogs, Ian MacQuillin outlines the two competing ideologies jostling for control of the public’s conception of how nonprofit organisations ought to operate.

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NEW IDEAS: The ideological attack on fundraising, Part 1 – happenstance, coincidence, or enemy action?

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The current attacks on fundraising are part of a wider ideology about how charity ought to operate. In the first of a three-part blog, Ian MacQuillin makes the case why the attacks on charity should be thought of as ideological.

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OPINION: The lobbying bill and the FPS – a counterfactual

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Ian MacQuillin rewinds the clock to wonder what would have happened if the government had proposed establishing the Fundraising Preference Service while the lobbying bill was going through parliament.

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