The tension between fundraisers and programme delivery staff about how to best portray beneficiaries in marketing materials has existed at least since Live Aid and shows no sign of being resolved. In a two-part blog, Ian MacQuillin says the whole question needs to be reframed away form the simplistic notion of ‘right’ and ‘wrong’ fundraising images.Continue reading NEW IDEAS: You’ve been reframed, Part 2 – how we need to rethink the question of beneficiary images
If it’s beneficiaries, rather than donors, who are actually charities’ ‘consumers’, Ian MacQuillin asks if this changes how fundraising ought to be regulated.Continue reading NEW IDEAS: The donor is always right, part 2 – does it lead to donor correctness gone mad?
Fundraising regulation is often predicated on the assumption that donors require the same degree of ‘protection’ as consumers. In the first of a two-part blog, Ian MacQuillin argues that it’s beneficiaries, not donors, who are a charity’s true consumersContinue reading NEW IDEAS: The donor is always right, part 1 – is being a donor the same thing as being a consumer?
Ian MacQuillin explores how total relationship fundraising could ensure that supporters have harmonious relationships in all their contacts with a nonprofit organisation.Continue reading NEW IDEAS: A balancing act – applying ‘total’ RF to all donor relationships
Fundraisers would have more success raising money if they spent more time talking to trustees and senior leadership teams, says Ian MacQuillin. Total relationship fundraising might just be the answer.Continue reading NEW IDEAS: Refashioning relationship fundraising – it’s about more than just donors
Earlier this month, Rogare’s director Ian MacQuillin spoke at a lunch hosted by CharityComms to discuss ‘rebranding’ the third sector. Here’s what he said.Continue reading OPINION: Fundraising must be central to any ‘rebrand’ of ‘Charity-UK’
In the third and final part of his exploration of the attacks on fundraising, Ian MacQuillin argues that the ideological narrative the profession needs to defend itself is undermined by anti-fundraising attitudes in its midst.Continue reading NEW IDEAS: The ideological attack on fundraising, Part 3 – Why we need an ideological defence
In the second of three blogs, Ian MacQuillin outlines the two competing ideologies jostling for control of the public’s conception of how nonprofit organisations ought to operate.Continue reading NEW IDEAS: The ideological attack on fundraising, Part 2 – are you a Voluntarist or a Professionalist?
The current attacks on fundraising are part of a wider ideology about how charity ought to operate. In the first of a three-part blog, Ian MacQuillin makes the case why the attacks on charity should be thought of as ideological.Continue reading NEW IDEAS: The ideological attack on fundraising, Part 1 – happenstance, coincidence, or enemy action?
Ian MacQuillin rewinds the clock to wonder what would have happened if the government had proposed establishing the Fundraising Preference Service while the lobbying bill was going through parliament.Continue reading OPINION: The lobbying bill and the FPS – a counterfactual