Category: Brand management

NEWS: Second praxis paper looks at how to overcome donors’ ‘silent resistance to taboo causes

  • Second paper in Rogare series that translates recent academic study into practice
  • Looks at how people distance themselves from comms about ‘taboo’ causes
  • Recommends ‘deliteralising’ comms to use animations, songs and metaphor
  • New traffic light system to give fundraisers confidence in the recommendations
Continue reading NEWS: Second praxis paper looks at how to overcome donors’ ‘silent resistance to taboo causes