Category: Brand management

NEW THINKING: Mess about with your brand at your peril, Mark Phillips tells charities in Rogare’s inaugural Critical Fundraising Lecture 

Continue reading NEW THINKING: Mess about with your brand at your peril, Mark Phillips tells charities in Rogare’s inaugural Critical Fundraising Lecture 

NEW IDEAS: Rogare launches Critical Fundraising Lecture series

Ian MacQuillin explains how Rogare’s new lecture series, which aims to showcase new critical ideas and thinking, was inspired by the annual Spirit of Cricket lecture.

Continue reading NEW IDEAS: Rogare launches Critical Fundraising Lecture series

NEWS: Second praxis paper looks at how to overcome donors’ ‘silent resistance to taboo causes

  • Second paper in Rogare series that translates recent academic study into practice
  • Looks at how people distance themselves from comms about ‘taboo’ causes
  • Recommends ‘deliteralising’ comms to use animations, songs and metaphor
  • New traffic light system to give fundraisers confidence in the recommendations
Continue reading NEWS: Second praxis paper looks at how to overcome donors’ ‘silent resistance to taboo causes