Each month, the Critical Fundraising blog presents a digest of the best fundraising-related blogs and articles that have adopted a critical fundraising mode of thought.
Continue reading KNOWLEDGE: Blog digest October 2016Category: Framing
NEW IDEAS: You’ve been reframed, Part 1 – are fundraisers and programme delivery ‘ideologically’ divided about beneficiary images?
The tension between fundraisers and programme delivery staff about how to best portray beneficiaries in marketing materials has existed at least since Live Aid and shows no sign of being resolved. In a two-part blog, Ian MacQuillin says the whole question needs to be reframed away form the simplistic notion of ‘right’ and ‘wrong’ fundraising images.
Continue reading NEW IDEAS: You’ve been reframed, Part 1 – are fundraisers and programme delivery ‘ideologically’ divided about beneficiary images?NEW IDEAS: You’ve been reframed, Part 2 – how we need to rethink the question of beneficiary images
The tension between fundraisers and programme delivery staff about how to best portray beneficiaries in marketing materials has existed at least since Live Aid and shows no sign of being resolved. In a two-part blog, Ian MacQuillin says the whole question needs to be reframed away form the simplistic notion of ‘right’ and ‘wrong’ fundraising images.
Continue reading NEW IDEAS: You’ve been reframed, Part 2 – how we need to rethink the question of beneficiary imagesKNOWLEDGE: Academic research into framing of beneficiaries in fundraising
This post is a start at listing the main academic research papers that have looked at the issue of how beneficiaries are framed in fundraising and marketing materials.
Continue reading KNOWLEDGE: Academic research into framing of beneficiaries in fundraising
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