Each month, the Critical Fundraising blog presents a digest of the best fundraising-related blogs and articles that have adopted a critical fundraising mode of thought.
Category: Psychology
NEW IDEAS: Charitable giving as a route to ‘immortality’
For many people, money plays a symbolic as well as an economic role, helping them to achieve a form of immortality. Claire Routley explains how fundraisers can help donors to live on through the money they giving to charity. Continue reading NEW IDEAS: Charitable giving as a route to ‘immortality’
