KNOWLEDGE: ‘Overhead-free’ appeals encourage more people to donate

Because they want to maximise the personal impact of their donation, more people will donate to charity if they are told that all their donation will go to the cause because a major donor has already paid the overhead costs associated with the appeal. Continue reading KNOWLEDGE: ‘Overhead-free’ appeals encourage more people to donate

OPINION: Sleepwalking to irrelevance – fundraising’s digital skills gap

Henry RowlingCharities are falling so far behind in our digitally-led society that for a talented computer graduate, a job at a charity could be ‘career-destroying’ move. Henry Rowling says it’s time to radically rethink the sector’s digital strategies. Continue reading OPINION: Sleepwalking to irrelevance – fundraising’s digital skills gap

NEW IDEAS: Charitable giving as a route to ‘immortality’

For many people, money plays a symbolic as well as an economic role, helping them to achieve a form of immortality. Claire Routley explains how fundraisers can help donors to live on through the money they giving to charity. Continue reading NEW IDEAS: Charitable giving as a route to ‘immortality’

NEW IDEAS: Moralists at the feast – what really drives public hostility to fundraising?

We all know that many people don’t like being asked to give to charity. But what’s really driving this public hostility? Ian MacQuillin sets out to uncover these deep-seated objections to fundraising.

Continue reading NEW IDEAS: Moralists at the feast – what really drives public hostility to fundraising?

OPINION: The forgotten man of direct marketing fundraising?

When fundraisers try to fight off attempts by their colleagues to meddle with their DM letters, they’re often told to produce the evidence why they think it works they way they’ve written it. Adrian Salmon says that evidence is out there. But it’s in German.

Continue reading OPINION: The forgotten man of direct marketing fundraising?

NEW IDEAS: Critical Fundraising – a new mode of thought for our profession

Rogare has ambitious plans to transform how we practise fundraising. But before we can do that, argues Ian MacQuillin, we need to change the way we think about it.
Continue reading NEW IDEAS: Critical Fundraising – a new mode of thought for our profession

OPINION: Who will lead us out of the wrong marketing paradigm we’re stuck in?

A paradigm shift in how people make buying decisions has swept through commercial marketing. But, argues Richard Turner, fundraising is mired in the old ways of doing things and seems to have little interest in change. Continue reading OPINION: Who will lead us out of the wrong marketing paradigm we’re stuck in?