Author: Ian MacQuillin

OPINION: Who will lead us out of the wrong marketing paradigm we’re stuck in?

A paradigm shift in how people make buying decisions has swept through commercial marketing. But, argues Richard Turner, fundraising is mired in the old ways of doing things and seems to have little interest in change. Continue reading OPINION: Who will lead us out of the wrong marketing paradigm we’re stuck in?

KNOWLEDGE: Gift givers are concerned about the desirability of their gift, not how useful it is

Gift givers care more about the desirability of their gifts; gift receivers care more about how ‘feasible’ the gift is.
Continue reading KNOWLEDGE: Gift givers are concerned about the desirability of their gift, not how useful it is

KNOWLEDGE: ‘Interdependent’ self-construal leads to biased giving to help ‘in-groups’

People who see themselves as more socially connected show more bias in their charitable giving.

Continue reading KNOWLEDGE: ‘Interdependent’ self-construal leads to biased giving to help ‘in-groups’

OPINION: Arguments defending fundraising often don’t engage with the real objections

Objections to fundraising are often of an ethical nature but charities attempt to rebut then with practical arguments. Ian MacQuillin says that fundraisers should stop talking past their critics.
Continue reading OPINION: Arguments defending fundraising often don’t engage with the real objections