NEW IDEAS: Moralists at the feast – what really drives public hostility to fundraising?

We all know that many people don’t like being asked to give to charity. But what’s really driving this public hostility? Ian MacQuillin sets out to uncover these deep-seated objections to fundraising.

Continue reading NEW IDEAS: Moralists at the feast – what really drives public hostility to fundraising?

OPINION: The forgotten man of direct marketing fundraising?

When fundraisers try to fight off attempts by their colleagues to meddle with their DM letters, they’re often told to produce the evidence why they think it works they way they’ve written it. Adrian Salmon says that evidence is out there. But it’s in German.

Continue reading OPINION: The forgotten man of direct marketing fundraising?

NEW IDEAS: Critical Fundraising – a new mode of thought for our profession

Rogare has ambitious plans to transform how we practise fundraising. But before we can do that, argues Ian MacQuillin, we need to change the way we think about it.
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OPINION: Who will lead us out of the wrong marketing paradigm we’re stuck in?

A paradigm shift in how people make buying decisions has swept through commercial marketing. But, argues Richard Turner, fundraising is mired in the old ways of doing things and seems to have little interest in change. Continue reading OPINION: Who will lead us out of the wrong marketing paradigm we’re stuck in?

KNOWLEDGE: Gift givers are concerned about the desirability of their gift, not how useful it is

Gift givers care more about the desirability of their gifts; gift receivers care more about how ‘feasible’ the gift is.
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KNOWLEDGE: ‘Interdependent’ self-construal leads to biased giving to help ‘in-groups’

People who see themselves as more socially connected show more bias in their charitable giving.

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OPINION: Arguments defending fundraising often don’t engage with the real objections

Objections to fundraising are often of an ethical nature but charities attempt to rebut then with practical arguments. Ian MacQuillin says that fundraisers should stop talking past their critics.
Continue reading OPINION: Arguments defending fundraising often don’t engage with the real objections