Relationship fundraising – Page 3

NEW IDEAS: A balancing act – applying ‘total’ RF to all donor relationships

Ian MacQuillin explores how total relationship fundraising could ensure that supporters have harmonious relationships in all their contacts with a nonprofit organisation.

NEW IDEAS: Refashioning relationship fundraising – it’s about more than just donors

Fundraisers would have more success raising money if they spent more time talking to trustees and senior leadership teams, says Ian MacQuillin. Total relationship fundraising might just be the answer.

KNOWLEDGE: Summary of conclusions from Rogare’s relationship fundraising review

This is a summary of the main conclusions for possible ‘refashionings’ of relationship fundraising.

For the full findings, download the report: Relationship Fundraising: Where Do We Go From Here?

NEWS: Major review of academic theory suggests how relationship fundraising could ‘refashion’ itself

A major review of relationship fundraising conducted by the fundraising think thank Rogare has recommended several possible ways to ‘refashion’ the discipline.

OPINION: Journey’s end – why supporter journeys are a distraction from genuine supporter care

The principle behind supporter journeys is fine. But, argues Liz Waldy, in practice they often end up shoehorning donors into a formulaic communications plan that, ironically, neglects the relationship. Continue reading OPINION: Journey’s end – why supporter journeys are a distraction from genuine supporter care

KNOWLEDGE: Blog digest February 2015

Each month, the Critical Fundraising blog presents a digest of the best fundraising-related blogs and articles that have adopted a critical fundraising mode of thought.

Continue reading KNOWLEDGE: Blog digest February 2015

NEWS: Leading fundraisers from around the globe to help review relationship fundraising

The founding father of relationship fundraising – Ken Burnett – is among the leading practitioners helping Rogare to review and ‘refashion’ the discipline he formulated more than 20 years ago.