NEWS: Major review of academic theory suggests how relationship fundraising could ‘refashion’ itself

A major review of relationship fundraising conducted by the fundraising think thank Rogare has recommended several possible ways to ‘refashion’ the discipline.

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OPINION: Journey’s end – why supporter journeys are a distraction from genuine supporter care

Liz WaldyThe principle behind supporter journeys is fine. But, argues Liz Waldy, in practice they often end up shoehorning donors into a formulaic communications plan that, ironically, neglects the relationship. Continue reading OPINION: Journey’s end – why supporter journeys are a distraction from genuine supporter care

NEWS: Leading fundraisers from around the globe to help review relationship fundraising

The founding father of relationship fundraising – Ken Burnett – is among the leading practitioners helping Rogare to review and ‘refashion’ the discipline he formulated more than 20 years ago.

Continue reading NEWS: Leading fundraisers from around the globe to help review relationship fundraising