Ethics – Page 7 – Critical Fundraising

NEW IDEAS: You’ve been reframed, Part 2 – how we need to rethink the question of beneficiary images

The tension between fundraisers and programme delivery staff about how to best portray beneficiaries in marketing materials has existed at least since Live Aid and shows no sign of being resolved. In a two-part blog, Ian MacQuillin says the whole question needs to be reframed away form the simplistic notion of ‘right’ and ‘wrong’ fundraising images.

KNOWLEDGE: Academic research into framing of beneficiaries in fundraising

This post is a start at listing the main academic research papers that have looked at the issue of how beneficiaries are framed in fundraising and marketing materials.

KNOWLEDGE: Blog digest September 2016

Each month, the Critical Fundraising blog presents a digest of the best fundraising-related blogs and articles that have adopted a critical fundraising mode of thought.

NEW IDEAS: The donor is always right, part 2 – does it lead to donor correctness gone mad?

If it’s beneficiaries, rather than donors, who are actually charities’ ‘consumers’, Ian MacQuillin asks if this changes how fundraising ought to be regulated.

NEW IDEAS: The donor is always right, part 1 – is being a donor the same thing as being a consumer?

Fundraising regulation is often predicated on the assumption that donors require the same degree of ‘protection’ as consumers. In the first of a two-part blog, Ian MacQuillin argues that it’s beneficiaries, not donors, who are a charity’s true consumers

NEWS: Accountability to beneficiaries requires change of ethos among fundraising regulators

Organisations that regulate fundraising need to move away from a ‘consumer protection ethos’ to ensure that charities can be more accountable to their beneficiaries, Rogare’s evidence to a parliamentary enquiry says.

NEWS: New theory brings beneficiaries into ethical decision making in fundraising for first time

A white paper outlining a new theory of fundraising ethics is published today by the fundraising think tank, Rogare, at Plymouth University’s Hartsook Centre for Sustainable Philanthropy.

NEWS: Exploring fundraisers’ relationships with their beneficiaries

Rogare is assisting our Advisory Panel member Adrian Salmon to explore the relationships fundraisers have with their beneficiaries. Salmon is conducting a survey – which is being managed by the Plymouth Charity Lab – and will present the results at the Institute of Fundraising Scotland Conference in October.

OPINION: Fundraising must be central to any ‘rebrand’ of ‘Charity-UK’

Earlier this month, Rogare’s director Ian MacQuillin spoke at a lunch hosted by CharityComms to discuss ‘rebranding’ the third sector. Here’s what he said.

NEW IDEAS: The ideological attack on fundraising, Part 2 – are you a Voluntarist or a Professionalist?

In the second of three blogs, Ian MacQuillin outlines the two competing ideologies jostling for control of the public’s conception of how nonprofit organisations ought to operate.