The tension between fundraisers and programme delivery staff about how to best portray beneficiaries in marketing materials has existed at least since Live Aid and shows no sign of being resolved. In a two-part blog, Ian MacQuillin says the whole question needs to be reframed away form the simplistic notion of ‘right’ and ‘wrong’ fundraising images.
Continue reading NEW IDEAS: You’ve been reframed, Part 1 – are fundraisers and programme delivery ‘ideologically’ divided about beneficiary images?NEW IDEAS: You’ve been reframed, Part 2 – how we need to rethink the question of beneficiary images
The tension between fundraisers and programme delivery staff about how to best portray beneficiaries in marketing materials has existed at least since Live Aid and shows no sign of being resolved. In a two-part blog, Ian MacQuillin says the whole question needs to be reframed away form the simplistic notion of ‘right’ and ‘wrong’ fundraising images.
Continue reading NEW IDEAS: You’ve been reframed, Part 2 – how we need to rethink the question of beneficiary imagesKNOWLEDGE: Academic research into framing of beneficiaries in fundraising
This post is a start at listing the main academic research papers that have looked at the issue of how beneficiaries are framed in fundraising and marketing materials.
Continue reading KNOWLEDGE: Academic research into framing of beneficiaries in fundraisingKNOWLEDGE: Blog digest September 2016
Each month, the Critical Fundraising blog presents a digest of the best fundraising-related blogs and articles that have adopted a critical fundraising mode of thought.
Continue reading KNOWLEDGE: Blog digest September 2016NEW IDEAS: The donor is always right, part 2 – does it lead to donor correctness gone mad?
If it’s beneficiaries, rather than donors, who are actually charities’ ‘consumers’, Ian MacQuillin asks if this changes how fundraising ought to be regulated.
Continue reading NEW IDEAS: The donor is always right, part 2 – does it lead to donor correctness gone mad?NEW IDEAS: The donor is always right, part 1 – is being a donor the same thing as being a consumer?
Fundraising regulation is often predicated on the assumption that donors require the same degree of ‘protection’ as consumers. In the first of a two-part blog, Ian MacQuillin argues that it’s beneficiaries, not donors, who are a charity’s true consumers
Continue reading NEW IDEAS: The donor is always right, part 1 – is being a donor the same thing as being a consumer?NEWS: Accountability to beneficiaries requires change of ethos among fundraising regulators
Organisations that regulate fundraising need to move away from a ‘consumer protection ethos’ to ensure that charities can be more accountable to their beneficiaries, Rogare’s evidence to a parliamentary enquiry says.
Continue reading NEWS: Accountability to beneficiaries requires change of ethos among fundraising regulatorsNEWS: New theory brings beneficiaries into ethical decision making in fundraising for first time
A white paper outlining a new theory of fundraising ethics is published today by the fundraising think tank, Rogare, at Plymouth University’s Hartsook Centre for Sustainable Philanthropy.
Continue reading NEWS: New theory brings beneficiaries into ethical decision making in fundraising for first timeKNOWLEDGE: Blog digest July/August 2016
Each month, the Critical Fundraising blog presents a digest of the best fundraising-related blogs and articles that have adopted a critical fundraising mode of thought.
Continue reading KNOWLEDGE: Blog digest July/August 2016NEWS: New members join Rogare’s Advisory Panel
Rogare, the fundraising think tank, is delighted to announce 30 new members of its Advisory Panel (see below for full list of new members).
Continue reading NEWS: New members join Rogare’s Advisory Panel
Critical Fundraising 