This post is a start at listing the main academic research papers that have looked at the issue of how beneficiaries are framed in fundraising and marketing materials.
Continue reading KNOWLEDGE: Academic research into framing of beneficiaries in fundraisingCategory: Beneficiaries
NEWS: Exploring fundraisers’ relationships with their beneficiaries
Rogare is assisting our Advisory Panel member Adrian Salmon to explore the relationships fundraisers have with their beneficiaries. Salmon is conducting a survey – which is being managed by the Plymouth Charity Lab – and will present the results at the Institute of Fundraising Scotland Conference in October.
Continue reading NEWS: Exploring fundraisers’ relationships with their beneficiariesOPINION: For beneficiaries’ sakes, don’t allow people to opt out of even being asked to help them
Sir Stuart Etherington’s review, published today, recommends allowing donors to opt out en masse from being asked to make a donation. Ian MacQuillin, rather unsurprisingly, thinks this is a bad idea. Continue reading OPINION: For beneficiaries’ sakes, don’t allow people to opt out of even being asked to help them
OPINION: Let in light and banish shade – in defence of Band Aid 30
Simon Burne dissects the criticisms of Band Aid’s reworked version of Do They Know it’s Christmas and finds them wanting Continue reading OPINION: Let in light and banish shade – in defence of Band Aid 30
Critical Fundraising 