OPINION: Journey’s end – why supporter journeys are a distraction from genuine supporter care

Liz WaldyThe principle behind supporter journeys is fine. But, argues Liz Waldy, in practice they often end up shoehorning donors into a formulaic communications plan that, ironically, neglects the relationship. Continue reading OPINION: Journey’s end – why supporter journeys are a distraction from genuine supporter care

KNOWLEDGE: Blog digest March 2015

Each month, the Critical Fundraising blog presents a digest of the best fundraising-related blogs and articles that have adopted a critical fundraising mode of thought.

Continue reading KNOWLEDGE: Blog digest March 2015

NEW IDEAS: This is a public information announcement about understanding charities

Ian copy

We know many members of the public don’t really ‘understand’ us in the charity sector. But rather than ‘teach’ them about what we do, Ian MacQuillin says we need to work with them to create mutual understanding.

Continue reading NEW IDEAS: This is a public information announcement about understanding charities

OPINION: An intelligent design for tackling fundraising’s skills gap

Claire Routley 2We’re told we need to recruit fundraisers who have more passion if we are to reverse the impending leadership crisis. Claire Routley discovers that we might be better off seeking out intelligence. Continue reading OPINION: An intelligent design for tackling fundraising’s skills gap

NEW IDEAS: Innovation – delivering the next small thing in fundraising

Ian copyInnovation in fundraising is focused on small improvements to existing professional practice. But, argues Ian MacQuillin, there is a paucity of innovative thinking to solve ‘big picture’ problems. Continue reading NEW IDEAS: Innovation – delivering the next small thing in fundraising

NEWS: Leading fundraisers from around the globe to help review relationship fundraising

The founding father of relationship fundraising – Ken Burnett – is among the leading practitioners helping Rogare to review and ‘refashion’ the discipline he formulated more than 20 years ago.

Continue reading NEWS: Leading fundraisers from around the globe to help review relationship fundraising

NEWS: Bluefrog and Rapidata are fundraising think tank’s first Associate Members

Creative agency Bluefrog and regular giving specialist Rapidata have become fundraising think tank Rogare’s first associate members – suppliers to the fundraising sector who share Rogare’s ‘Critical Fundraising’ ethos and vision for how fundraising needs to meet the challenges confronting it.

Continue reading NEWS: Bluefrog and Rapidata are fundraising think tank’s first Associate Members

NEW IDEAS: Ask and you shall receive…a sense that you are a more moral person

Jessica SilyeThe idea that donors get a ‘warm glow from giving is well established. But do fundraisers get a similar warm glow and an enhanced sense of moral identity from asking? Jessica Silye wonders if such an insight might affect how long fundraisers stay in their jobs Continue reading NEW IDEAS: Ask and you shall receive…a sense that you are a more moral person